Modern strong typeface works great for banking-related digital services. Trustworthy but not ancient. We choose blue for its nordic heritage.
We choose an illustrative design to differentiate from other brands on the market. This style appears as a more modern and techy brand. The focus on hero illustration was to use well-known Helsinki landmarks. Footer illustration will show different areas of how entrepreneurs could benefit from a business loan.
As a designer, my goal is to create easy-to-use and intuitive user interfaces. Various API-s and databases were leveraged.
To raise capital we created another investor-focused website.
I designed a flexible self-service web app. investors can see there their returns and manage private or company investments. Investors have always 100% of control over their money. The challenge was to come up with a design that is easy to use even for not too tech-savvy users.