Kaspar Nisu speaks in a clear, supportive, and friendly manner. The same values apply to visual designs. We worked through several versions to find the right fit. We had more sport-focused options but in the end, we went with a classical version. The logo includes a symbol and a wordmark. Both parts can appear together. When circumstances allow only the symbol can be used. In the symbol, two letters compose the logomark. This represents the core principles of Kaspar Nisu brand: Working together for better results. The created brand is bold and flexible, not curvy. For ease of use, I designed both horizontal and vertical versions of the logo.
Our goal was to create something edgy and dynamic. We went towards a lead generation page solution with an accompanying blog page. On the homepage, we can tell what Kaspar is offering. There are core principles of his training plans so that users can see if it is a good fit. The blog page is to generate traffic. We also build trust with real and authentic feedback. We used the scroll-based parallax effect to bring attention to details. The same applies to training plans and private training lessons. You can find them online but there can be more harm done with wrong ones or performed exercises. Private training sessions and tailor-made plans can benefit every sports enthusiast.
I had the website design ready. Also brand assets like social media profiles, business cards. We even had a design for a cycling jersey. It was time to organize everything together and create a brand book. A document explaining design principles for Kaspar Nisu personal brand. There are a set of rules on how to use a logo, work with typography, and examples of what kind of photography style to use.
Kaspar also worked with marketing clients. As there was a strong personal brand created it was quite an easy decision to add a marketing section. We wanted to keep the brand appearance. We changed color usage. For the marketing side, dark and grey tones are in focus. Yellow is for attention-grabbing and focus. This helps to separate trainer and marketing areas visually. I designed and developed a WebGL-based intro page. for visitors who will come from traditional media or use kasparnisu.ee URL straight. All online traffic leads to an appropriate landing page.
I designed a business card type of single-page website. The landing page's purpose is to give an overview of the services Kaspar is offering.
For marketing business promotion I designed separate service-based landing pages.
Kaspar loves sport and marketing. We both believe in digital media. Sometimes you need to step outside of your niche and use another channel for extra leads. I designed print advertising for "Jooksja" magazine. The purpose was to promote social media marketing for sport-focused companies. Let's hope that it will catch some attention.